Nutritional Philosophy
Dogs and cats evolved as carnivores and therefore require diets of premium quality, highly nutritious and easily digestible foods that are based on animal source ingredients.

Nutritional Firsts
1968 - First with 100% animal-based proteins
1969 - First to include a moderately fermentable fiber (beet pulp) for improved digestion
1994 - First to provide optimal levels of Omega 6 and 3 fatty acids for skin and coat
1996 - First to sell formulas specifically for Large Breed dogs
2001 - First with Denta Defense, reducing tartar by up to 55%
2004 - First with elevated levels of DHA for smarter, more trainable puppies
2006 - Natural sources of Glucosamine and Chondroitin for joint support

Iams / Eukanuba’s Leading Edge
•           Highest quality ingredients, including animal-sourced proteins are selected, therefore you feed less, and             stools are small and firm.
•           Tailored formulas cater to your pet’s individual needs based on age, breed size and activity level.
•           No need to supplement; each formula provides all the pet’s needs.
•           Adult & Senior contain Dental Defence System to help reduce tartar build-up during and after meals
•           Contains only natural flavours, preservatives and colours.